Genre: Satirical Fantasy Comedy
Director: Thea Sharrock
Starring: Sacha Baron Cohen, Rosamund Pike, Emily Mortimer, Charles Dance, Fiona Shaw
Running Time: 93 minutes
Starring: Sacha Baron Cohen, Rosamund Pike, Emily Mortimer, Charles Dance, Fiona Shaw
Running Time: 93 minutes
Synopsis: In London, Damien Sachs (Sacha Baron Cohen) is a misogynistic marketing company executive, in-line to be the next CEO. After he promotes previously ignored middle-manager Alex Fox (Rosamund Pike) to be a token female presence on the executive team, Damien bangs his head and wakes up in a world where women have all the power. Alex has his job and is the CEO-in-waiting, and men are treated like playthings and their opinions ignored. Damien has to find a way to return to his version of normal, and decides to compete with Alex for the CEO role.
What Works Well: Although in real life his character would have been marched out of the office carrying a box, Sacha Baron Cohen is adequate as a smug and over-confident executive. Some chuckles can be found in the representation of a topsy-turvy world where males are subservient, and a perpetually miffed cat makes for a good co-star.
What Does Not Work As Well: The premise is about 40 years out of date and may have been marginally funny in a 1980s context, although even by then Diane Keaton and Sigourney Weaver were already bossing the corner office. The imaginative dead-end of women behaving just as badly as men if roles were reversed results in ideas drying up by about the 30 minute mark. Desperate for any plot line to prolong proceedings, a "let's have a competition for CEO" results in a bizarre lack of self-awareness as order is restored with the supposedly more awakened man still destined to come out on top.
Key Quote:
Alex: Can you change a tire?
Damien: No. I'm a man.

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